Minerex · Branding + Visual Identity
How can small refinements in branding improve clarity and professional perception?
Minerex is a real-client branding project focused on refining an existing visual identity through typographic hierarchy, layout consistency and production-aware design decisions.
Objective
To strengthen visual clarity and coherence while respecting the company’s established identity, ensuring the brand communicates professionalism, reliability and precision across printed materials.
Concept
Rather than redesigning from scratch, the project focused on refinement. Typography, spacing and colour balance were adjusted to improve readability and structure, allowing the brand to feel more confident and considered without losing recognition.
Audience
Clients, partners and stakeholders within the environmental and technical sector, where clarity, credibility and visual order are essential for trust and communication.
Outcome
The final system includes a refined logo application and a business card design that applies a clear typographic hierarchy and consistent layout logic. The project strengthened my approach to strategic branding, attention to detail and production-ready design for real-world applications.
