A branding project created for the ICAD Upstarts 2026 Design Brief. The challenge was to design the identity for Ireland’s first legal cannabis dispensary. The goal was to create a brand that helps first-time customers feel confident, welcome and informed through a simple, familiar retail experience.
Working on this brief in under a month was a valuable learning experience. It challenged me to make decisions, trust the process, and deliver a complete brand concept within a short timeframe. Whatever the outcome, I’m proud of what I created.
