Zeta Beer is a craft beer brand based in Valencia, founded by two partners with a shared passion for brewing.
The brief focused on creating a new beer release for 2025 through three distinct label designs connected by a unified concept. The goal was to develop a visually engaging identity that would stand out in the craft beermarket while reflecting the brand’s authentic and contemporary character.
The concept is inspired by the Mediterranean lifestyle and its connection to social, outdoor and everyday moments. Through colour and illustration, the visual identity reflects warmth and energy, creating a vibrant system rooted in the atmosphere of Valencia.
A lifestyle-focused campaign translating Zeta Beer’s Mediterranean identity across advertising and social media
The result is a flexible illustration-led branding system that transforms cultural references into a recognisable visual language. Through colour and illustration, the project creates consistency and emotional connection across both physical and digital applications.
